FRWC Riyadh 2025 — Stadium Branding
Design, production and execution of visual identity elements, including profiling and installation of stickers and banners covering an area exceeding 5,000 m². On-site installation, structural integration, and dismantling after the event.
Full stadium-branding programme for the World Fire & Rescue Sport Championship — Riyadh 2025. A flagship event for the General Directorate of Civil Defense executed across more than 5,000 m² of visual surface.
The Challenge
Transforming an entire sports venue into a fully branded world-championship environment within a limited build window — more than 5,000 m² of installation surfaces and close on-the-ground coordination with multiple stakeholders.
What We Delivered
VIVA designed and delivered the complete visual-identity programme: production, cutting, and installation of decals and banners, structural integration within the venue, management of field installation crews, and full removal after the event.
The Result
More than 5,000 m² of visual surfaces were covered and the venue was handed over ready on schedule, then returned to its original condition after the championship without a trace — a complete delivery cycle from installation to removal.
FRWC Riyadh
